Sports marketing and the psychology of marketing communication
| Other Authors: | Kahle, Lynn R., Riley, Chris |
|---|---|
| Language: | English |
| Published: |
Mahwah, N.J.:
Lawrence Erlbaum Associates, Pub.,
2004.
|
| Series: |
Advertising and consumer psychology
|
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
GV716 S36 2004 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000030667 | OPEN SHELF | BOK | AVAILABLE |