Sports marketing : a strategic perspective
| Main Author: | Shank, Mathew D |
|---|---|
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson/Prentice Hall,
2005.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xxiv, 500 p.: ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0131440772 (hbk.) |