Mass media research : an introduction

Main Author: Wimmer, Roger D
Other Authors: Dominick, Joseph R
Published: Australia: Thomson/Wadsworth, 2006.
Edition: 8th ed.
Subjects:
Item Description: Includes index
Gift: Prof. Dr. Md Sidin bin Ahmad Ishak
Physical Description: xii, 468 p.: ill.; 24 cm.
ISBN: 9780534647186 (pbk.)
0534647189 (pbk.)