Problems in marketing : applying key concepts and techniques

Main Author: Moutinho, Luiz
Other Authors: Chien, Charles
Published: Los Angeles: SAGE Pub., 2008.
Edition: 2nd ed.
Subjects:
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100 1 |a Moutinho, Luiz  
245 1 0 |a Problems in marketing :   |b applying key concepts and techniques   |c Liuz Moutinho & Charles Chien. 
250 |a 2nd ed. 
260 |a Los Angeles:   |b SAGE Pub.,   |c 2008. 
300 |a xiii, 322 p.:   |b ill.;   |c 23 cm. 
500 |a Includes index 
650 0 0 |a Marketing  
700 1 |a Chien, Charles  
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997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
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