Problems in marketing : applying key concepts and techniques
| Main Author: | Moutinho, Luiz |
|---|---|
| Other Authors: | Chien, Charles |
| Published: |
Los Angeles:
SAGE Pub.,
2008.
|
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xiii, 322 p.: ill.; 23 cm. |
| ISBN: |
9780761971795 |