Brand management financial perspectives

Other Authors: Ray, Santanu
Language: English
Published: Hyderabad, India: The Icfai University Press, 2007.
Subjects:
LEADER 00660cam a2200205 7i4500
001 0000021407
005 20170218090000.0
008 081021 eng
020 |a 813140627X (pbk.)  
040 |a UUM 
050 0 0 |a HD69 BRA 2007 
090 0 0 |a HD69   |b .B73 2007 
245 0 0 |a Brand management financial perspectives   |c edited by Santanu Ray. 
260 |a Hyderabad, India:   |b The Icfai University Press,   |c 2007. 
300 |a xiv, 217 p.:   |b ill.;   |c 23 cm. 
500 |a Includes index 
650 0 0 |a Product management  
700 1 |a Ray, Santanu  
997 |a Business & Accountancy, Faculty 
999 |a 0000032035  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam