Brand management financial perspectives
| Other Authors: | Ray, Santanu |
|---|---|
| Language: | English |
| Published: |
Hyderabad, India:
The Icfai University Press,
2007.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xiv, 217 p.: ill.; 23 cm. |
| ISBN: |
813140627X (pbk.) |