rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing communications
    sub title: a European perspective
  name:
    name part: Pelsmacker, Patrick De
    role:
      role term: creator
  name:
    name part: Bergh, Joeri van den
  name:
    name part: Geuens, Maggie
  type of resource: text
  origin info:
    place:
      place term: Harlow
    publisher: Financial Times Prentice Hall
    date issued: 2004
    issuance: monographic
  physical description:
    extent: xv, 578 p.: ill.; 25 cm.
  note: Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
  subject:
    topic: Communication in marketing
  subject:
    topic: Advertising
  identifier: 9780273685005 (pbk.)
  identifier: 0273685007 (pbk.)
  record info:
    record change date: 20181025090000.0
    record identifier: 0000021350