Marketing communications : a European perspective
| Main Author: | Pelsmacker, Patrick De |
|---|---|
| Other Authors: | Bergh, Joeri van den, Geuens, Maggie |
| Published: |
Harlow:
Financial Times Prentice Hall,
2004.
|
| Subjects: |
| Physical Description: |
xv, 578 p.: ill.; 25 cm. |
|---|---|
| ISBN: |
9780273685005 (pbk.) 0273685007 (pbk.) |