APA Citation

Pelsmacker, P. D., Bergh, J. v. d., & Geuens, M. (2004). Marketing communications: A European perspective. Harlow: Financial Times Prentice Hall.

Chicago Style Citation

Pelsmacker, Patrick De, Joeri van den Bergh, and Maggie Geuens. Marketing Communications: A European Perspective. Harlow: Financial Times Prentice Hall, 2004.

MLA Citation

Pelsmacker, Patrick De, Joeri van den Bergh, and Maggie Geuens. Marketing Communications: A European Perspective. Harlow: Financial Times Prentice Hall, 2004.

Warning: These citations may not always be 100% accurate.