Marketing communications : a European perspective

Main Author: Pelsmacker, Patrick De
Other Authors: Bergh, Joeri van den, Geuens, Maggie
Published: Harlow: Financial Times Prentice Hall, 2004.
Subjects:

1st Floor, Bestari Jaya

Call Number: HF5415 123 P45 2004
Accession No Item Category SMD Status Notes
0000029827 OPEN SHELF BOK AVAILABLE