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| LEADER |
00953cam a2200277 7i4500 |
| 001 |
0000021301 |
| 005 |
20170218090000.0 |
| 008 |
080516 eng |
| 020 |
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|a 0071116087 (hbk.)
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| 020 |
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|a 9780071116084 (hbk.)
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| 020 |
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|a 0071116095
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| 020 |
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|a 9780071116091
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| 040 |
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|a IIUM
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| 090 |
0 |
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|a HF5415
|b .M37 2006
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| 245 |
0 |
0 |
|a Marketing
|c Roger A.Kerin...[et al.].
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| 250 |
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|a 8th ed.
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| 260 |
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|a New York, NY:
|b McGraw-Hill/Irwin,
|c 2006.
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| 300 |
|
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|a xIvi, 733 p.:
|b col. ill.;
|c 27 cm.
|
| 501 |
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|a With CD-ROM : Marketing / Roger A.Kerin...[et al.]
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing --
|x Management
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| 650 |
0 |
0 |
|a Marketing --
|x Social aspects
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| 700 |
1 |
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|a Kerin, Roger A
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
|
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|a 0000030441
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a CDR0000731
|b CD-ROM
|c OPEN SHELF
|e Circulation Counter, Shah Alam
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