Description: Marketing

Other Authors:	Kerin, Roger A
Language:	English
Published:	New York, NY: McGraw-Hill/Irwin, 2006.
Edition:	8th ed.
Subjects:	Marketing -- > Management Marketing -- > Social aspects

Physical Description:	xIvi, 733 p.: col. ill.; 27 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0071116087 (hbk.) 9780071116084 (hbk.) 0071116095 9780071116091