APA Citation

Kerin, R. A. (2006). Marketing (8th ed.). New York, NY: McGraw-Hill/Irwin.

Chicago Style Citation

Kerin, Roger A. Marketing. 8th ed. New York, NY: McGraw-Hill/Irwin, 2006.

MLA Citation

Kerin, Roger A. Marketing. 8th ed. New York, NY: McGraw-Hill/Irwin, 2006.

Warning: These citations may not always be 100% accurate.