Marketing management : an Asian perspective

Other Authors: Kotler, Philip
Language: English
Published: Singapore,: Prentice Hall, 2003.
Edition: 3rd ed.
Subjects:
LEADER 00726cam a2200217 7i4500
001 0000021278
005 20170218090000.0
008 080325 eng
020 |a 0131066250 (hbk.)  
020 |a 9780131066250  
040 |a DLC 
090 0 0 |a HF5415.13   |b .M64 2003 
245 0 0 |a Marketing management :   |b an Asian perspective   |c Philip Kotler...[et al.]. 
250 |a 3rd ed. 
260 |a Singapore,:   |b Prentice Hall,   |c 2003. 
300 |a xxvi, 771 p.:   |b col. ill.;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing --   |x Management  
700 1 |a Kotler, Philip  
997 |a Business & Accountancy, Faculty 
999 |a 0000030281  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam