Marketing management : an Asian perspective
| Other Authors: | Kotler, Philip |
|---|---|
| Language: | English |
| Published: |
Singapore,:
Prentice Hall,
2003.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xxvi, 771 p.: col. ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0131066250 (hbk.) 9780131066250 |