Strategic marketing for libraries : a handbook

Main Author: Wood, Elizabeth J
Other Authors: Young, Victoria J
Language: English
Published: New York: Greenwood Press, 1988.
Series: Greenwood library management collection
Subjects:
LEADER 00889cam a2200241 7i4500
001 0000021142
005 20100312090000.0
008 080507 eng
020 |a 0313244057 (hbk.)  
020 |a 9780313244056  
040 |a DLC 
090 0 0 |a Z716.3   |b .W64 1988 
100 1 |a Wood, Elizabeth J  
245 1 0 |a Strategic marketing for libraries :   |b a handbook   |c Elizabeth J. Wood with assistance from Victoria L. Young. 
260 |a New York:   |b Greenwood Press,   |c 1988. 
300 |a xv, 214 p.:   |b ill.;   |c 25 cm. 
490 0 |a Greenwood library management collection 
504 |a Includes bibliographical references and index 
650 0 0 |a Library planning  
650 0 0 |a Libraries --   |x Public relations  
700 1 |a Young, Victoria J  
999 |a 0000030935  |b BOK  |c REFERENCE  |e Ground Floor, Bestari Jaya 
999 |a 0000030936  |b BOK  |c REFERENCE  |e Ground Floor, Bestari Jaya