Strategic marketing for libraries : a handbook
| Main Author: | Wood, Elizabeth J |
|---|---|
| Other Authors: | Young, Victoria J |
| Language: | English |
| Published: |
New York:
Greenwood Press,
1988.
|
| Series: |
Greenwood library management collection
|
| Subjects: |
| Physical Description: |
xv, 214 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0313244057 (hbk.) 9780313244056 |