Cover Image

QR Code

Marketing concepts for libraries and information services

Main Author:	Saez, Eileen Elliot de
Language:	English
Published:	London: Facet Pub., 2002.
Edition:	2nd ed.
Subjects:	Libraries -- > Marketing Information services -- > Marketing

Similar Items

Introduction to marketing of library and information services
by: Chandraiah, I., Dr
Published: (2009)

The visible librarian : asserting your value with marketing and advocacy
by: Siess, Judith A
Published: (2003)

Creating your library brand : communicating your relevance and value to your patrons
by: Doucett, Elisabeth
Published: (2008)

Library marketing that works!
by: Walters, Suzanne
Published: (2004)

Strategic marketing in library and information science
Published: (2002)

Marketing/planning library and information services
by: Weingand, Darlene E
Published: (1999)

Creating the customer-driven library : building on the bookstore model
by: Woodward, Jeannette
Published: (2005)

Libraries & democracy : the cornerstones of liberty
Published: (2001)

The library marketing toolkit
by: Potter, Ned

Marketing : a how-to-do-it manual for librarians
by: Walters, Suzanne
Published: (1992)

Real-life marketing and promotion strategies in college libraries : connecting with campus and community
Published: (2005)

Building a buzz : libraries & word-of-mouth marketing
by: Barber, Peggy
Published: (2010)

Marketing today's academic library : a bold new approach to communicating with students
by: Mathews, Brian
Published: (2010)

The library as place : history,community and culture
Published: (2007)

The library in the twenty-first century
by: Brophy, Peter
Published: (2007)

Strategic marketing for libraries : a handbook
by: Wood, Elizabeth J
Published: (1988)

The library PR handbook : high-impact communications
Published: (2009)

Blueprint for your library marketing plan : a guide to help you survive and thrive
by: Fisher, Patricia H
Published: (2006)

Blueprint for your library marketing plan : a guide to help you survive and thrive
by: Fisher, Patricia H
Published: (2009)

Hosting a library mystery : a programming guide
by: Karle, Elizabeth M
Published: (2009)

The enduring library : technology, tradition, and the quest for balance
by: Gorman, Michael
Published: (2003)

Inside, outside, and online : building your library community
by: Hill, Chrystie
Published: (2009)

Adapting to E-books
Published: (2009)

Sacred stacks : the higher purpose of libraries and librarianship
by: Maxwell, Nancy Kalikow
Published: (2006)

Our enduring values : librarianship in the 21st century
by: Michael, Gorman
Published: (2000)

The ultimate digital library : where the new information players meet
by: Pace, Andrew K
Published: (2003)

Reference and information services : an introduction
Published: (2001)

Developing a successful service plan
by: Pantry, Sheila
Published: (2000)

The ultimate digital library : where the new information players meet
by: Pace, Andrew K
Published: (2009)

Digital library
by: Tiwari, Purushotham
Published: (2010)

Library evaluation
by: Tiwari, Purushotham
Published: (2009)

E-books in libraries : a practical guide
Published: (2011)

Libraries and information services in the United Kingdom and the Republic of Ireland.

Library and information mangement
by: Verma, Kusum
Published: (2008)

Managing acquisitions in library and information services
by: Chapman, Liz
Published: (2004)

Services marketing : concepts, strategies & cases
by: Hoffman, K. Douglas
Published: (2006)

Essentials of services marketing : concepts, strategies & cases
by: Hoffman, K. Douglas
Published: (2002)

Marketing a service for profit : a practical guide to key service marketing concepts
by: Clarke, Greg
Published: (2000)

Success at the enquiry desk : successful enquiry answering - every time
by: Owen, Tim Buckley
Published: (2006)

Managing information services
by: Roberts, Sue
Published: (2004)