Principles of marketing

Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Published: Upper Saddle River, N.J.: Pearson/Prentice Hall, 2008.
Edition: 12th ed.
Subjects:
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100 1 |a Kotler, Philip  
245 1 0 |a Principles of marketing   |c Philip Kotler, Gary Armstrong. 
250 |a 12th ed. 
260 |a Upper Saddle River, N.J.:   |b Pearson/Prentice Hall,   |c 2008. 
300 |a xxxii, 599 p.:   |b ill.;   |c 29 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
700 1 |a Armstrong, Gary  
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997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
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