Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Published: |
Upper Saddle River, N.J.:
Pearson/Prentice Hall,
2008.
|
| Edition: | 12th ed. |
| Subjects: |
| Physical Description: |
xxxii, 599 p.: ill.; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0132390027 9780132390026 |