Strategic customer care : an evolutionary approach to increasing customer value and profitability

Main Author: Brown, Stanley A
Language: English
Published: Toronto: Wiley, 1999.
Subjects:
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008 090506 eng
020 |a 0471643424 (hbk.)  
040 |a OhCoOLI 
090 0 0 |a HF5415.55   |b .B93 1999 
100 1 |a Brown, Stanley A  
245 1 0 |a Strategic customer care :   |b an evolutionary approach to increasing customer value and profitability   |c Stanley A. Brown. 
260 |a Toronto:   |b Wiley,   |c 1999. 
300 |a xiii, 305 p.:   |b ill.;   |c 24 cm. 
500 |a Includes index 
650 0 0 |a Consumer satisfaction  
650 0 0 |a Customer relations  
650 0 0 |a Relationship marketing  
997 |a Business & Accountancy, Faculty 
999 |a 0000022166  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam