Handbook of qualitative research methods in marketing

Other Authors: Belk, Russell W.
Language: English
Published: Cheltenham, UK: Edward Elgar Pub. Ltd., 2006.
Subjects:
LEADER 00996cam a2200265 7i4500
001 0000020403
005 20170218090000.0
008 080218 eng
020 |a 1845421000 (pbk.)  
020 |a 9781845421007 (pbk.)  
020 |a 9781847209580 (hbk.)  
040 |a DLC 
090 0 0 |a HF5415.2   |b .H72 2006 
245 0 0 |a Handbook of qualitative research methods in marketing   |c edited by Russell W. Belk. 
260 |a Cheltenham, UK:   |b Edward Elgar Pub. Ltd.,   |c 2006. 
300 |a xi, 595 p.:   |b ill.;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Qualitative research --   |x Methodology  
650 0 0 |a Consumers --   |x Research --   |x Methodology  
650 0 0 |a Marketing research --   |x Methodology  
700 1 |a Belk, Russell W.  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000029991  |b BOK  |c REFERENCE  |e Ground Floor, Bestari Jaya 
999 |a 0000042263  |b BOK  |c REFERENCE  |e Ground Floor, Bestari Jaya