Handbook of qualitative research methods in marketing

Other Authors: Belk, Russell W.
Language: English
Published: Cheltenham, UK: Edward Elgar Pub. Ltd., 2006.
Subjects:
Physical Description: xi, 595 p.: ill.; 25 cm.
Bibliography: Includes bibliographical references and index
ISBN: 1845421000 (pbk.)
9781845421007 (pbk.)
9781847209580 (hbk.)