Handbook of qualitative research methods in marketing
Other Authors: | Belk, Russell W. |
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Language: | English |
Published: |
Cheltenham, UK:
Edward Elgar Pub. Ltd.,
2006.
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Subjects: |
Physical Description: |
xi, 595 p.: ill.; 25 cm. |
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Bibliography: |
Includes bibliographical references and index |
ISBN: |
1845421000 (pbk.) 9781845421007 (pbk.) 9781847209580 (hbk.) |