Identity and strategy : how individual visions enable the design of a market strategy that works

Main Author: Rughase, Olaf G
Language: English
Published: Cheltenham, UK: Edward Elgar, 2006.
Subjects:
LEADER 00844cam a2200241 7i4500
001 0000020392
005 20170218090000.0
008 080218 eng
020 |a 9781845423100  
020 |a 1845423100 (hbk.)  
040 |a DLC 
050 0 0 |a HD30.28 RUG 2006 
090 0 0 |a HD30.28   |b .R84 2006 
100 1 |a Rughase, Olaf G  
245 1 0 |a Identity and strategy :   |b how individual visions enable the design of a market strategy that works   |c Olaf G. Rughase. 
260 |a Cheltenham, UK:   |b Edward Elgar,   |c 2006. 
300 |a xviii, 232 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Corporate culture  
650 0 0 |a Strategic planning  
650 0 0 |a Organizational change  
997 |a Business & Accountancy, Faculty 
999 |a 0000029988  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam