Identity and strategy : how individual visions enable the design of a market strategy that works
| Main Author: | Rughase, Olaf G |
|---|---|
| Language: | English |
| Published: |
Cheltenham, UK:
Edward Elgar,
2006.
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| Subjects: |
| Physical Description: |
xviii, 232 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781845423100 1845423100 (hbk.) |