Business marketing strategy : concepts and applications

Main Author: Rangan, V. Kasturi
Other Authors: Moriarty, Rowland T, Shapiro, Benson P
Published: Chicago: Irwin, 1995.
Series: The Irwin series in marketing
Subjects:
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020 |a 0256169101 (pbk.)  
040 |a DLC 
050 0 0 |a HF5415.13 RAN 1995 
090 0 0 |a HF5415.13   |b .R38 1995 
100 1 |a Rangan, V. Kasturi  
245 1 0 |a Business marketing strategy :   |b concepts and applications   |c V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty, Jr. 
260 |a Chicago:   |b Irwin,   |c 1995. 
300 |a xiii, 354 p.:   |b ill.;   |c 24 cm. 
490 0 |a The Irwin series in marketing 
650 0 0 |a Marketing --   |x Management  
650 0 0 |a Industrial marketing --   |x Management  
650 0 0 |a Product management  
700 1 |a Moriarty, Rowland T  
700 1 |a Shapiro, Benson P  
997 |a Business & Accountancy, Faculty 
999 |a 0000020611  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam