Business marketing strategy : concepts and applications
| Main Author: | Rangan, V. Kasturi |
|---|---|
| Other Authors: | Moriarty, Rowland T, Shapiro, Benson P |
| Published: |
Chicago:
Irwin,
1995.
|
| Series: |
The Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xiii, 354 p.: ill.; 24 cm. |
|---|---|
| ISBN: |
0256169101 (pbk.) |