APA Citation

Rangan, V. K., Moriarty, R. T., & Shapiro, B. P. (1995). Business marketing strategy: Concepts and applications. Chicago: Irwin.

Chicago Style Citation

Rangan, V. Kasturi, Rowland T. Moriarty, and Benson P. Shapiro. Business Marketing Strategy: Concepts and Applications. Chicago: Irwin, 1995.

MLA Citation

Rangan, V. Kasturi, Rowland T. Moriarty, and Benson P. Shapiro. Business Marketing Strategy: Concepts and Applications. Chicago: Irwin, 1995.

Warning: These citations may not always be 100% accurate.