Integrated marketing communications
| Main Author: | Pickton, David |
|---|---|
| Other Authors: | Broderick, Amanda |
| Language: | English |
| Published: |
Harlow, England:
Prentice Hall,
2005.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxii, 761 p.: ill. (some col.); 25 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0273676458 |