Marketing communications : a European perspective
by: Pelsmacker, Patrick De
Published: (2004)
Marketing communications : a European perspective
| Main Author: | Pelsmacker, Patrick De |
|---|---|
| Other Authors: | Geuens, Maggie, Bergh, Joeri van den( 1971-) |
| Published: |
Harlow, England:
prentice-Hall,
2007.
|
| Edition: | 3th ed. |
| Subjects: |