rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing communications
    sub title: a European perspective
  name:
    name part: Pelsmacker, Patrick De
    role:
      role term: creator
  name:
    name part: Geuens, Maggie
  name:
    name part: Bergh, Joeri van den(
    name part: 1971-)
  type of resource: text
  origin info:
    place:
      place term: Harlow, England
    publisher: prentice-Hall
    date issued: 2007
    edition: 3th ed.
    issuance: monographic
  physical description:
    extent: xviii, 610 p.: ill.; 25 cm.
  note: Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
  subject:
    topic: Advertising
  subject:
    topic: Communication in marketing
  identifier: 0273706934
  record info:
    record change date: 20170218090000.0
    record identifier: 0000019618