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|a 0273706934
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| 090 |
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|a HF5415.123
|b .P45 2007
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| 100 |
1 |
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|a Pelsmacker, Patrick De
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| 245 |
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|a Marketing communications :
|b a European perspective
|c Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
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| 250 |
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|a 3th ed.
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| 260 |
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|a Harlow, England:
|b prentice-Hall,
|c 2007.
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| 300 |
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|a xviii, 610 p.:
|b ill.;
|c 25 cm.
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| 650 |
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|a Advertising
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| 650 |
0 |
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|a Communication in marketing
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| 700 |
1 |
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|a Geuens, Maggie
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| 700 |
1 |
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|a Bergh, Joeri van den(
|d 1971-)
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000028868
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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