Marketing communications : a European perspective
| Main Author: | Pelsmacker, Patrick De |
|---|---|
| Other Authors: | Geuens, Maggie, Bergh, Joeri van den( 1971-) |
| Published: |
Harlow, England:
prentice-Hall,
2007.
|
| Edition: | 3th ed. |
| Subjects: |
| Physical Description: |
xviii, 610 p.: ill.; 25 cm. |
|---|---|
| ISBN: |
0273706934 |