International marketing
| Main Author: | Cateora, Philip R |
|---|---|
| Other Authors: | Graham, John L |
| Language: | English |
| Published: |
Boston:
Irwin McGraw-Hill,
1999.
|
| Edition: | 10th ed. |
| Subjects: |
| Physical Description: |
xxv, 721 p.: col. ill.; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071156738 0071156739 (pbk.) |