Marketing

Main Author: Bovee, Courtland L
Other Authors: Thill, John V
Language: English
Published: New York: McGraw-Hill, 1992.
Series: McGraw-Hill series in marketing
Subjects:
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008 071205 eng
020 |a 9780070067349  
020 |a 0070067341 (pbk.)  
040 |a DLC 
090 0 0 |a HF5415   |b .B68 1992 
100 1 |a Bovee, Courtland L  
245 1 0 |a Marketing   |c Courtland L. Bovee, John V. Thill. 
260 |a New York:   |b McGraw-Hill,   |c 1992. 
300 |a xxxi, 761 p.:   |b col. ill.;   |c 26 cm. 
490 0 |a McGraw-Hill series in marketing 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
700 1 |a Thill, John V  
997 |a Business & Accountancy, Faculty 
999 |a 0000028226  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam