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LEADER |
00735cam a2200229 7i4500 |
001 |
0000019337 |
005 |
20170218090000.0 |
008 |
071205 eng |
020 |
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|a 9780070067349
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020 |
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|a 0070067341 (pbk.)
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040 |
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|a DLC
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090 |
0 |
0 |
|a HF5415
|b .B68 1992
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100 |
1 |
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|a Bovee, Courtland L
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245 |
1 |
0 |
|a Marketing
|c Courtland L. Bovee, John V. Thill.
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260 |
|
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|a New York:
|b McGraw-Hill,
|c 1992.
|
300 |
|
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|a xxxi, 761 p.:
|b col. ill.;
|c 26 cm.
|
490 |
0 |
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|a McGraw-Hill series in marketing
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504 |
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|a Includes bibliographical references and index
|
650 |
0 |
0 |
|a Marketing
|
700 |
1 |
|
|a Thill, John V
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997 |
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|a Business & Accountancy, Faculty
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999 |
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|a 0000028226
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|