Marketing
| Main Author: | Bovee, Courtland L |
|---|---|
| Other Authors: | Thill, John V |
| Language: | English |
| Published: |
New York:
McGraw-Hill,
1992.
|
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: |
xxxi, 761 p.: col. ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780070067349 0070067341 (pbk.) |