Marketing : an introduction

Main Author: Armstrong, Gary
Other Authors: Kotler, Philip
Language: English
Published: Upper Saddle River, N.J.: Prentice Hall, 2000.
Edition: 5th ed.
Subjects:
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100 1 |a Armstrong, Gary  
245 1 0 |a Marketing :   |b an introduction   |c Gary Armstrong, Philip Kotler. 
250 |a 5th ed. 
260 |a Upper Saddle River, N.J.:   |b Prentice Hall,   |c 2000. 
300 |a xxvii, 575 p.:   |b ill. (some col.);   |c 26 cm. 
504 |a Includes bibliographical references and index 
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700 1 |a Kotler, Philip  
997 |a Business & Accountancy, Faculty 
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