Marketing : an introduction
| Main Author: | Armstrong, Gary |
|---|---|
| Other Authors: | Kotler, Philip |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2000.
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: |
xxvii, 575 p.: ill. (some col.); 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780130127716 013012771X (pbk.) |