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00815cam a2200241 7i4500 |
| 001 |
0000018821 |
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20170218090000.0 |
| 008 |
071119 eng |
| 020 |
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|a 0256055475 (pbk.)
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| 040 |
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|a DLC
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| 090 |
0 |
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|a HF5415.13
|b .C53 1987
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| 100 |
1 |
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|a Cravens, David W
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| 245 |
1 |
0 |
|a Marketing management
|c David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
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| 260 |
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|a Homewood, Ill.:
|b Irwin,
|c 1987.
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| 300 |
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|a xx, 714 p.:
|b ill.;
|c 25 cm.
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| 490 |
0 |
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|a The Irwin series in marketing
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing --
|x Management
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| 700 |
1 |
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|a Hills, Gerald E
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| 700 |
1 |
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|a Woodruff, Robert B
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000022152
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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