Marketing management
| Main Author: | Cravens, David W |
|---|---|
| Other Authors: | Hills, Gerald E, Woodruff, Robert B |
| Language: | English |
| Published: |
Homewood, Ill.:
Irwin,
1987.
|
| Series: |
The Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xx, 714 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0256055475 (pbk.) |