APA Citation
Cravens, D. W., Hills, G. E., & Woodruff, R. B. (1987). Marketing management. Homewood, Ill.: Irwin.
Chicago Style CitationCravens, David W., Gerald E. Hills, and Robert B. Woodruff. Marketing Management. Homewood, Ill.: Irwin, 1987.
MLA CitationCravens, David W., Gerald E. Hills, and Robert B. Woodruff. Marketing Management. Homewood, Ill.: Irwin, 1987.
Warning: These citations may not always be 100% accurate.