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| LEADER |
00865cam a2200229 7i4500 |
| 001 |
0000018820 |
| 005 |
20170218090000.0 |
| 008 |
071119 eng |
| 020 |
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|a 0899303048 (pbk.)
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| 040 |
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|a DLC
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| 090 |
0 |
0 |
|a HF5415.15
|b .H46 1989
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| 100 |
1 |
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|a Hendon, Donald W
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| 245 |
1 |
0 |
|a Classic failures in product marketing :
|b marketing principles violations and how to avoid them
|c Donald W. Hendon.
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| 260 |
|
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|a Westport, Connecticut:
|b Quorum Books,
|c 1989.
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| 300 |
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|a 205 p.;
|c 24 cm.
|
| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Business failures --
|z United States
|
| 650 |
0 |
0 |
|a Marketing --
|z United States
|
| 650 |
0 |
0 |
|a Product management
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| 997 |
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|a Business & Accountancy, Faculty
|
| 999 |
|
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|a 0000023482
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000023483
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
