Classic failures in product marketing : marketing principles violations and how to avoid them
| Main Author: | Hendon, Donald W |
|---|---|
| Language: | English |
| Published: |
Westport, Connecticut:
Quorum Books,
1989.
|
| Subjects: |
| Physical Description: |
205 p.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0899303048 (pbk.) |