APA Citation

Hendon, D. W. (1989). Classic failures in product marketing: Marketing principles violations and how to avoid them. Westport, Connecticut: Quorum Books.

Chicago Style Citation

Hendon, Donald W. Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them. Westport, Connecticut: Quorum Books, 1989.

MLA Citation

Hendon, Donald W. Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them. Westport, Connecticut: Quorum Books, 1989.

Warning: These citations may not always be 100% accurate.