Classic failures in product marketing : marketing principles violations and how to avoid them
| Main Author: | Hendon, Donald W |
|---|---|
| Language: | English |
| Published: |
Westport, Connecticut:
Quorum Books,
1989.
|
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HF5415 15 H46 1989 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000023482 | OPEN SHELF | BOK | AVAILABLE |
| 0000023483 | OPEN SHELF | BOK | AVAILABLE |