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00991cam a2200277 7i4500 |
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0000018818 |
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20170218090000.0 |
| 008 |
071119 eng |
| 020 |
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|a 9780256093230
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| 020 |
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|a 0256093237 (hbk.)
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| 040 |
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|a DLC
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| 090 |
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|a HF5415
|b .M34 1991
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| 100 |
1 |
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|a McCarthy, E. Jerome
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| 245 |
1 |
0 |
|a Essentials of marketing
|c E. Jerome McCarthy, William D. Perreault, Jr.
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| 250 |
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|a 5th ed.
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| 260 |
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|a Homewood, IL.:
|b Irwin,
|c 1991.
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| 300 |
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|a xvii, 526 p.:
|b col. ill.;
|c 27 cm.
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| 490 |
0 |
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|a Irwin series in marketing
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
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|a Perreault, William D
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000023479
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
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|a 0000023480
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
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|a 0000023481
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 000023480
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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