Essentials of marketing
| Main Author: | McCarthy, E. Jerome |
|---|---|
| Other Authors: | Perreault, William D |
| Language: | English |
| Published: |
Homewood, IL.:
Irwin,
1991.
|
| Edition: | 5th ed. |
| Series: |
Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xvii, 526 p.: col. ill.; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780256093230 0256093237 (hbk.) |