APA Citation

McCarthy, E. J., & Perreault, W. D. (1991). Essentials of marketing (5th ed.). Homewood, IL.: Irwin.

Chicago Style Citation

McCarthy, E. Jerome, and William D. Perreault. Essentials of Marketing. 5th ed. Homewood, IL.: Irwin, 1991.

MLA Citation

McCarthy, E. Jerome, and William D. Perreault. Essentials of Marketing. 5th ed. Homewood, IL.: Irwin, 1991.

Warning: These citations may not always be 100% accurate.