rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Promotional strategy
    sub title: managing the marketing communications process
  name:
    name part: Engel, James F
    role:
      role term: creator
  name:
    name part: Kinnear, Thomas C
  name:
    name part: Warshaw, Martin R
  type of resource: text
  origin info:
    place:
      place term: Homewood, IL
    publisher: Irwin
    date issued: 1991
    edition: 7th ed.
    issuance: monographic
  physical description:
    extent: xxv, 753 p.: col. ill.; 24 cm.
  note: James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
  subject:
    topic: Marketing
  subject:
    topic: Advertising
  subject:
    topic: Marketing --
    topic: Management
  related item:
    title info:
      title: The Irwin series in marketing
  identifier: 0256082049 (hbk.)
  identifier: 9780256082043
  record info:
    record change date: 20170218090000.0
    record identifier: 0000018817